An experience from a different perspective.

Scrum is a sculpture based on a rugby scrum.

To increase the interest in rugby I looked for a way the audience might experience part of the game in a new way. An essential element in rugby, a scrum is used to restart the game after an offence has taken place. To form a scrum eight players of both teams come together in a unique position. This is the underlying concept of my construction. Once the scrum is formed the ball is rolled in, entering from one side and coming out on the opposite. My sculpture allows the audience to experience the scrum as if they themselves are the ball.

The construction of a scrum is based on a few important elements - the setup (positioning), the way the arms are bound between the players and the body positioning. A scrum is built out of three calls given by the referee: crouch, bind, set. During these three calls the body positioning of the players changes. My sculpture is designed in such a way that the front row (nr. 1, 2, 3) is set up on the crouch call; the second row (nr. 4, 5) on the bind call; and the third row (nr. 6, 7, 8) on the set call.

The next World Cup will be held in France at Stade Ernest-Wallon, with multiple games being played then. I designed my sculpture to be placed at the square of Stade Ernest-Wallon. With a capacity of 19,500 seats Ernest-Wallon is the stadium of the Stade Toulousain rugby club. The sculpture will measure 20 metres long, 10 metres wide and 4.5 metres high. The sculpture is made of steel to make it strong and robust. Its color is red after the Stade Toulousain club colours. The direction in which the scrum players push against each other is translated into oblique, black lines on the ground, which I prolonged quite extensively. This serves to emphasize the ball’s movement, defining the connection between the environment and the sculpture. The sculpture has been positioned in such a way that the stretched lines end in front of both the entrance, the clubhouse, the shop, the restaurant and the east wing.


Click here to experience the sculpture from the inside by different 360 panorama views.

A watchtower based on the famous painting by Piet Mondriaan.

 To allow the visitor to experience the Mondrian painting from a different perspective, I designed a Mondrian Watchtower. In order to capture the true essence of the Mondrian panting, it was vital for me to keep the staircase as discrete as possible. I did this by designing a unique staircase following the framework, thus ensuring that no attention is taken away from the external look. I used glass for the railing to further conceal the concept. This allows the structure to truly expose the artist’s style, without having to make any sacrifice to its overall view. The materials I used serve to create a unique phenomenon throughout the day as casting shadows form new and unique paintings in their own right. These shadow paintings can be observed when you are high up in the tower as well as on the ground. They will change along the course of the year and its seasons.


The tower measures 30 metres high with four platforms leading to different viewpoints, offering multiple experiences as far as direction and height are concerned. The platforms are painted in the four famous colours of the Mondrian painting: white, yellow, red and blue. The tower is made of steel to make it strong as well as recreate the thin lines of the painting. Glass windows are applied for safety and will maintain the ultimate view.

Click here to experience the watchtower from inside by different 360 panorama views.

'Building a good customer experience does not happen by accident, it happens by design'

                                                                                                                    - Clare Muscutt.

Offering a new experience from a different perspective, binding the user and the environment with a design. As a conceptual designer I think this is extremely important; architecture is so much more than a beautiful building. My motivation is to trigger people to look at art, buildings, the environment or in general the world in a different way. It fascinates me how you can convert things into something completely different. By playing with the size or point of view you can achieve unexpected surprising results
 
I like to play with form, composition and construction. After a short but vigorous investigation, I immediately start working. Do, try and preserve; always looking deeper into the design which leads to creating multiple dimensions. My experiences as an elite athlete have meant that these qualities sit at the forefront of my work.
 
Are you interested in more information about the projects, or to get in touch with me? I am available through email or Instagram.

https://www.instagram.com/vanderveldendesign/?hl=nl

L.vanderveldendesign@gmail.com

Design Spatial Design 3D rendering Exterieur Installatie Interactieve installatie Interieur Openbare ruimte Vormgeving